Most club software only knows your members. FirstServe knows everyone who plays: guests, clinic drop-ins, and USTA league players on club-based teams get real profiles automatically — created by attendance and league play, not by a membership card. That turns your busiest non-members into a visible, trackable conversion pipeline: see who keeps showing up, what they play, and what they already spend, then aim membership outreach at people who are practically members already.
And because booking, attendance, billing, and analytics are one system, the dots connect all the way through: utilization data tells you which courts and programs to expand, attendance drives every charge so revenue stops leaking, and the prospect pipeline feeds membership growth. No other tool in the space closes that loop — from first guest booking to member dues on a statement.
See the Growth Engine LiveOne browser tab on any TV — a staff login and it runs itself, all day.
Great players don’t win by hitting harder — they see the whole court and pick the smarter angle. FirstServe does the same with the data your club already generates. Every booking, check-in, charge, and league match becomes insight the moment it happens — no extra work at the desk, no reports to build.
AI reads utilization, demand, and member feedback to shape programming people actually want — the right clinics, at the right times, on the right courts.
Guests and league players show up in the data too. The non-members playing like members surface automatically — your warmest prospects, identified by their own play.
Utilization, revenue, and growth in one live view — every angle covered before the question is even asked.
And it plugs into what the club already runs: USTA rosters and league schedules, TeamReach RSVPs, Stripe payments, and exports for your accounting system. Data flows in; insight flows out.
See Your Club’s AnglesQuestions go to the people who built the platform — not a ticket queue. Feature requests land on a real roadmap, and founding clubs help decide what ships next.
A 99.9% monthly uptime commitment backed by service credits — on highly available deployments, with built-in platform monitoring that alerts us before your members notice.
Little- to no-cost onboarding: we import your members, configure your modules, and train your staff. Preventative maintenance and upgrades are included, scheduled around club hours.