One Platform. Everything Connected.

Nine modules that share one member list, one calendar, and one bill — turn on what you need, skip what you don’t, and add more whenever the club is ready.

Smart Court Booking

Members book from their phones against a live availability grid; the desk stops being a switchboard.

  • Booking rules the pro shop controls — durations, advance windows per membership tier, buffers
  • League-match requests routed for approval; blackouts for maintenance and events
  • Guest and ball-machine handling, family bookings, and conflict prevention that makes double-booking impossible

Programs & Standing Clinics

Every kind of programming a club runs, with registration and attendance built in.

  • Open, private, and weekly standing clinics — Men’s Night, every Tuesday, forever
  • Session programs, waitlists, junior academies, family enrollment
  • One-tap attendance that flows straight into billing

Tournaments & Draws

Club championships without the whiteboard.

  • One-click draws with consolation rounds, live brackets, and score tracking
  • Next-match alerts to players; printable PDF draws for the board by the courts
  • Champions announced automatically; player records kept season over season

Billing, Payments & Dues

Attendance drives charges, so nothing slips through — statements assemble and email themselves.

  • Clinic, lesson, guest, league, and pro-shop charges roll into branded monthly statements
  • Stripe card checkout for non-members and guests; recurring dues post automatically
  • Exports ready for your back-office accounting system

QR Snack Bar & Pro Shop

Scan, tap, it’s on the account — or pay by card.

  • Kiosk mode for the desk; sales dashboard for the office
  • Pro-shop inventory — strings, grips, demo racquets — tracked as it’s used, with low-stock alerts

USTA League Play

The league side of the club, finally connected to the club.

  • Team rosters synced from USTA; standings and schedules in-app
  • Captain tools: lineups from real availability, one-tap match court booking, score-report links
  • Public team sign-ups by NTRP level; league capacity planning for the pro shop

Insight & AI

Know what’s actually happening on your courts.

  • Utilization, revenue, cancellations, player leaderboards, instructor demand
  • AI summaries of member feedback and a club-aware assistant for staff
  • Customizable admin dashboards; read-only views for committees

Staff Operations

The front desk runs itself — and leadership can see it.

  • Daily checklists with escalation when things slip; recurring shift schedules and a time clock
  • Printable daily sheets, audit logs on sensitive actions, role-based access
  • A clubhouse TV court board with live court status — plus live pro ATP/WTA scores

Member Growth & Prospect Pipeline

App membership isn’t gated by club membership — everyone who plays lives in the system, and that’s unique in the space.

  • Guests, clinic drop-ins, and USTA league players on club-based teams get profiles automatically via attendance and roster sync
  • Non-member prospects surface by play frequency and spend — your hottest membership leads identify themselves
  • Utilization and program data tell you what to expand, what to program, and what to charge — the analytics that pay for the platform
  • The loop closes: first guest booking → attendance → billing → prospect → member dues

Communication That Lands

One place to reach exactly the right members.

  • Announcements, email, SMS, and one-tap group texts to any roster
  • Automated confirmations, reminders, weather advisories, and champion announcements
  • Families under one membership; one annual waiver signature covers the household
Also in the box White-label branding & custom domain Install-to-home-screen mobile app feel Built-in step-by-step admin guides
Run by us, so you don’t have to

Reliability & Support, Included

Real support & feature requests

A direct line to the team behind FirstServe — real answers, not a ticket queue. Feature requests go onto a working roadmap, and founding clubs help set its direction.

99.9% uptime commitment

A written monthly uptime commitment backed by service credits — a guarantee your board can hold us to, not a best-effort promise.

Built-in platform monitoring

Health monitoring and alerting run around the clock for every club. We’re paged the moment something looks off — usually before anyone at the club notices.

Preventative maintenance

Updates, security patches, and database upkeep happen for you, scheduled outside club hours. Your software never goes stale, and there’s never an upgrade project.

Highly available deployments

FirstServe runs on redundant, auto-scaling cloud infrastructure with nightly encrypted backups — no single server that can take the club down.

Onboarding at little to no cost

We do the heavy lifting: member import, module configuration, branding, and staff training. For founding clubs, onboarding is free.